BuildingGreen Brand Identity Guidelines.

The BuildingGreen Brand Identity Guidelines were defined to create uniformity in terms of styles, colors, and fonts usage for staff members and its audience. In the guide are explained details regarding the logo, its two-color and black and white version, limitations for using the logo, logo size, logo orientation, logo usage with tagline either short and extended, fonts for web and editorial use, color palettes with primary and secondary colors, gradients. Moreover, some applications such as for slides, templates, social media banners, print collaterals offer examples about how to apply the brand identity. Creating the guidelines was a key element for the company to move forward with the design for the new website, promotional campaigns, proposals and much more.