Caroline Parsons.

The logo offers an interpretation of the artsy ability of Caroline Parsons with crochet. This brand identity was created for her store on an Etsy shop selling earrings and other items made in crochet. Beginning with handwritten characters, the lines of the letter “Y” continue down below turning into a ball of yarn. The colors selected reflect the Caroline’s favorite color that are more representative of herself. Some applications give an idea of what the logo looks like in different contexts.

Black Version

Two-color Version

Vertical Version

1x1 inch Icon

Applications

Sketches