Why Should you Vaccinate?.

Why Should you Vaccinate? is Social Awareness Campaign committed to promote COVID vaccination. It consists of ten images selected for an Instagram carousel. Making use of a character, a blue sponge symbolizing cleanliness. The campaign identifies the issues and benefits regarding the effects of getting vaccinated. Warm and cold colors balance to counterpose negative and positive aspects of vaccination.

The Visual Development

The blue sponge is the leading character in the design who links together all the slides throughout a story. At the end of the slides, the sponge is able to beat the virus as she gets its vaccine.

The Mood Board